Small Business Search Engine Optimization

The marketing question I get asked about above any others is, “How do I get traffic from the search engines?” like there’s some quick magical answer. So now I can just say go to my site and look up Search Engine Optimization.

The answer: It takes work! I know, bummer right?!

Getting your website ranked in the search engines is a combination of art and science, skill and research. It’s really not difficult and depending on your niche, it might be easy. But you are going to have to work for it.

Search Engine Optimization or SEO for short is made up of 3 basic ingredients:

• Keyword research
• Content
• Link building

You may or may not have heard the expression “Content is King.” This is a widely debated topic within the SEO community. What they are talking about is the content on your site is #1 above all else. The other side says that links are more important. Links are how many sites point to your site.

Bottom line is this, both are important! However, if you have no content on your site, I don’t care what anyone says, you’re not going to rank nearly as well or, maybe even more importantly, for as many keywords as if you did.

I’ve broken it down for you in detail with these three tutorials:

Keyword Research

Before you start writing your content, it’s a good idea to know what people are searching for. Remember how you search for your business and how others search for your business could be two completely different things.
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Content

Now that you know what people are searching for, it’s time to write content around those keywords. When you plan out your content, each page should be focused on one keyword – called keyword focused content pages.
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Link Building

The next component of SEO is link building. This is where you get as many websites to link to you as possible. Think of these links as “votes” of credibility.
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