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Wilmington, NC Web Design for Local Business

The Corner Stone of Your Local Internet Strategy

Before you waste a lot of time or money on traffic generation strategies, you’ve got to take a hard look at your website.

If you don’t have a website, now is the definitely the time! Don’t worry though, in some ways it’s easier to start from scratch than fixing something that’s broken.

You can send thousands of visitors to your site but if it’s not clear what you do, your visitor will hit the back button in 2.3 seconds and you’ve just lost them probably for good.

I can help show you how to structure your site, hone in on your target audience and get them to take action!

If you have or are thinking about shelling out thousands for a fancy flash based website STOP!

They may look pretty but they sure don’t produce any real results! At least not the results you want.

Hey, if you’ve got cash to burn and don’t really need to implement an internet marketing strategy, then a cool looking flash site might be right for you. There are plenty of companies in Wilmington that can do that for you, I’ll even recommend one if you’d like, just ask.

For most of the service related businesses in Wilmington, you need to make every dollar count – am I right?

Laying the Corner Stone

The cornerstone (or foundation stone) concept is derived from the first stone set in the construction of a masonry foundation, important since all other stones will be set in reference to this stone, thus determining the position of the entire structure. Source: Wikipedia

That’s exactly how you need to view your website. From the cornerstone, your site, all other pieces are build upon. Your website is the driving force for your entire Local IM System.

Generally speaking, your website is what’s going to generate the traffic, capture the leads, educate your leads and follow up with your leads.

Planning Your Site

Local businesses don’t focus a lot on their website like a lot of national businesses do. Taking your site from a 5 page brochure site to a marketing machine isn’t all that difficult. Like anything in business and in life, it comes down to proper planning.

Objective

When planning your site, the first thing to determine is the objective of the site. What do you want it to do? What’s it’s purpose?
Sarah is just getting started with a catering business and really wants to generate new business through search engine traffic. From there, we can determine that a main focus will be on search engine optimization strategies.

A successful architecture firm already has all the leads it needs. The firm does outstanding work so the business comes 100% from referrals. Their problem is in educating their prospective clients on the unique approach they take when developing structures.

With that objective in mind, they would need to concentrate on high quality, fully researched content. This will be in the form of text, graphics and video. This makes it easy for prospects to gather the information they need in the format they prefer.

Whatever your budget, we have a package for you. All of our websites are built on an amazingly easy to use content management system. This gives you complete control over your website’s content that’s as simple to use as any word processing software.