Services

Internet Marketing Products and Services

Search Engine Optimization (SEO)

Local search is growing fast – will you be left behind? Trying to get your site ranked in the search engines offers some of the best returns for you online marketing budget. Now search is entering the local market by storm bringing Wilmington businesses highly target local traffic. Learn how to position yourself in the search engines and take advantage of these new opportunities.

Pay Per Click (PPC)

Where SEO is organic or natural search engine marketing, PPC is the paid sector of SEM. PPC advertising can be a highly effective and quick way to get targeted traffic to your site. You can also blow your whole marketing budget if not done correctly! Let us get started building a profitable PPC program for your business.

Social Media Marketing

Social media or social networking is simply networking online. The level of participation in online networking in Wilmington, NC has really exploded in just the last few years! We understand that it’s hard to keep up sometimes. Let us ease your fears of being left behind and get you started building deeper relationships with prospects and clients through social media marketing.

Email Marketing

The importance of having your own email list cannot be overstated. Virtually every visitor that comes to your site the first time is not going to result in any transaction. You worked hard to get them to your site, doesn’t it make sense to capture their contact info so you can nurture your leads and build rapport? Earn the trust of your readers simply and very inexpensively with local email marketing.

Why is internet marketing for local businesses so important anyway? Simple answer: The phone book is dead! Nobody uses the yellow pages anymore yet the cost of advertising in it keeps going up.

This is true for a lot of the old ways of advertising – newspapers, radio, even cable ads just don’t work anymore. Local businesses keep throwing money at these mediums hoping for the results they used to get back in 1998! The ROI for such advertising is terrible!

Local Stats

• 70% of US households now use the internet as an information source when shopping locally for products and services. (Kelsey Group)
• Product research and comparison shopping happen online, but 67% of those purchases happen offline! (Accenture)
• 90% of purchases are made within 50 miles of a person’s home. (Kelsey Group)
• 43% of all searches made on the Google network include a geographic keyword.
• 86% of those people followed up with a phone call.
• 61% of those people ended up making a purchase offline.
• It’s estimated that 35% of all searches are for local products, services or information. (DM News)

Old school ad execs will tell you to get a billboard, run some TV ads and definitely be in the Yellow Pages. Today, if anyone says you need to be advertising in anyone of these channels just smile, say thanks – then run!

There is a huge opportunity right NOW for local business owners who act on this information. Why? For the most part, it’s relatively cheap and easy to implement – especially compared to other offline advertising.

See Results Quickly

You can start a local PPC campaign today and by the end of the day you will be able to measure your results and make adjustments to your campaign on the fly!

With website analytics everything is measurable. You can see where your traffic is coming from, how it’s performing and calculate your ROI.

This data makes it possible to split test your marketing and know what’s working and what’s not allowing you to constantly improve your campaigns – even by the hour in some cases!

Cost Effective

Because your campaign is local in nature, or what’s called “geotargeted,” you’re paying only for people who are in your area looking for what you offer!

For national or global campaigns, companies have to spend thousands per month in PPC ad cost. The clear advantage in “localized” campaigns is being able to drive down your marketing budget by only marketing to a very targeted audience.

In fact, for about the same cost as a one-year Yellow Pages ad in the phone book, you can create your entire Local Internet Marketing System including your website. that not only generates business but works to build a following around your business 24/7 automatically!