A main component of SEO is link building. This is where you get as many websites to link to you as possible. You can use online directories, article marketing, associations you are a member of, get people to write on their blogs about you, etc.

There are many ways to try to do this but it is tough. Ask yourself, “Why would somebody link to my website?” Sometimes people will link to your site if you provide quality content or something of value.

The search engines look at links pointing to your website as a “vote” for your site. So the more votes you have, the more authority it must carry. Like any other SEO method, link building has been tried to be manipulated as well. Search engines are getting smarter all the time, so even if you think you’ve pulled one over on Google, don’t count on it to work for long.