Step by Step Website Design Tutorial

Step by Step Website Design Tutorial

November 11, 2009 by Matt Trostle · Leave a Comment 

One of your best marketing tools (if not THE best) is your website. There are several factors you need to take into consideration when developing your site. For most small businesses, being the flashiest is not one of those factors.
Save your money on websites that cost thousands that get you zero traffic or [...]

Graphic Design for Small Business

November 11, 2009 by Matt Trostle · Leave a Comment 

Graphic design is a skill that can be learned by anyone. You can save yourself hundreds when you learn how to quickly and easily create your own graphics. It’s a very common misconception to think you have to be a graphic artist. Sure, for some stuff I would recommend hiring someone, but there are [...]

Website Content Development

October 19, 2009 by Matt Trostle · Leave a Comment 

Now that you know what people are searching for, it’s time to write content around those keywords. When you plan out your content, each page should be focused on one keyword – called keyword focused content pages. Then sprinkle a few “long-tail” keyword phrases in your content.
Ok, let’s take the “wilmington nc storage” [...]

Tracking Website Visitors With Google Analytics

October 19, 2009 by Matt Trostle · Leave a Comment 

Don’t forget the analytics! Now that you’ve got your site set up, some content and just the right look and feel, I know you’re dying to start marketing it. But take 10 minutes first to setup a Google Analytics account. It’s free but the data you get from it is invaluable.

It’s so [...]

Small Business Hosting

October 19, 2009 by Matt Trostle · Leave a Comment 

Setup your hosting account at GatorHost.org.

Next, decide on which hosting package is right for you. You have a choice between Hatchling, Baby and Business. For most businesses, the Hatchling package will be just fine.
However, I would recommend going with the middle Baby package for one main reason: unlimited domains.

More than likely, you’ll be adding more [...]

Small Business Content Management System

October 19, 2009 by Matt Trostle · Leave a Comment 

I want to show you how to setup a small business Content Management System (CMS) called Wordpress. This software makes it very easy to build and edit your website eliminating the need to call your webmaster to make a simple little change.
Why Wordpress?
I’ve used all kinds of content management systems such as Joomla, Drupal, and [...]

Install Wordpress Theme

October 19, 2009 by Matt Trostle · Leave a Comment 

Wordpress comes with two basic themes. The Wordpress Default theme, or Kubrick. And the Wordpress Classic.

There are literally thousands of free themes you can upload to your site. The newest version of Wordpress has made it even easier to find themes with their built-in search function.
To access your themes go to Appearance > [...]