Small Business Search Engine Optimization

October 19, 2009 by Matt Trostle · Leave a Comment 

The marketing question I get asked about above any others is, “How do I get traffic from the search engines?” like there’s some quick magical answer. So now I can just say go to my site and look up Search Engine Optimization.
The answer: It takes work! I know, bummer right?!
Getting your [...]

Keyword Research

October 19, 2009 by Matt Trostle · Leave a Comment 

Before you start writing your content, it’s a good idea to know what people are searching for. Remember how you search for your business and how others search for your business could be two completely different things. This is because you know the jargon whereas your potential customer my not.
A really good quick way [...]

11 Ways to Build Quality Links

October 19, 2009 by Matt Trostle · Leave a Comment 

Here are 11 legitimate ways to build quality links to your site:

Article Marketing – where you write and publish articles to article directories.
Directories – does your town have any websites that list local businesses? Also search for directories specifically for your niche; real estate, automotive, [...]

Link Building 101

October 19, 2009 by Matt Trostle · Leave a Comment 

A main component of SEO is link building. This is where you get as many websites to link to you as possible. You can use online directories, article marketing, associations you are a member of, get people to write on their blogs about you, etc.
There are many ways to try to do this [...]